Turkey's TV series industry earned over $500 million from exports in 2024

Duvar English

Turkish TV series continued to expand their global audience in 2024, exporting over 300 productions to 200 countries and generating more than $500 million in revenue.

According to a CNBC-e report, the industry gained significant viewership in the Middle East and Latin America, as well as in regions like the United States, Australia, and Europe.

Turkish productions did not only captivate audiences with conventional television productions but also gained popularity on digital platforms. 

The report estimated that nearly one billion unique viewers worldwide have engaged with Turkish series. The reach of Turkish dramas has expanded from 150 countries to nearly 200 countries.

According to data shared by Netflix Turkey, since 2021, 47 Turkish productions have made it onto the platform's weekly global top 10 lists. Turkish series have ranked among the most-watched content in 92 different countries and have featured in the top 10 lists of various countries for a total of 184 weeks over the past four years.

Recent developments in sector

Despite this success, Turkey’s Competition Authority announced on Jan. 10 that it has launched an investigation into 21 talent management companies amid recent allegations of monopolization circulating on social media and reports submitted to authorities.

The Competition Authority stated, “We have received numerous complaints and reports concerning casting agency and talent management activities. Two key issues stand out: allegations that some casting agencies and managers in the sector are colluding to set agency commission rates and certain sales conditions, as well as working together to boycott certain producers and exclude them from the market."

Several actors have also shared their grievances about the television sector on social media as well.